The publishing house I have chosen to analyse and examine is Conde Nast publications. Founded in 1907 by Conde Montrose Nast, Conde Nast has been owned by Advance Publications since 1959. Conde Nast are recognized as being the first company to use the magazine strategy of emphasizing that a magazine be focused on a particular class or interest, otherwise known as a lifestyle magazine. Conde Nast publishes magazines from a range of different genres such as famous fashion and lifestyle magazines like Vogue and Glamour to less famous technology magazines such as Wired and Web monkey. It’s clear to me that from this information, Conde Nast publications was founded and recognized as a fashion publication and therefore will strongly emphasize most of its expertise and advertising on its fashion and lifestyle magazines. Conde Nast Publications has a total circulation of 156 million issues a year with a estimated readership of 65 million.
Conde Nast appeals mostly to most target audiences due to the range of magazine genres it publishes.
For instance its technology magazines such as Wired and Web monkey are targeted mostly at young males with a keen interest in web design and technology, while its fashion and lifestyle are targeted at women and a small minority of men who follow and keep up with modern and vintage fashions.
By publishing so many different genres targeted at many different audiences, it quickly makes a substantial amount of profit and easily recuperates finances to keep producing and publishing magazines. Its no wonder that Samuel Irving Newhouse Junior, the chairman of Advance publications is worth an estimated 4 billon dollars, making him the 132 richest person in the United States Of America.
Conde Nast publishes famous titles such as:
Vogue- Vogue is a fashion and Lifestyle magazine that is published in 18 national and 1 regional. Vogue magazine is renowned for being a magazine that every month addresses a topic of fashion, life and design. It also operates on website: http://www.vogue.com/ . Targeted mostly at females and a small minority of men with a keen interest in fashion and fashion design
Teen Vogue- Just like Vogue, Teen Vogue is a fashion and lifestyle magazine but is targeted at teenage girls. The magazine also features more serious topics such as teen pregnancy.
Person used in front cover is Vanessa Hudgens, Actor whose films/ TV shows are aimed mostly at female teenagers
Glamour- Glamour magazine formally known as Glamour of Hollywood is a woman magazine which targets women aged between 18 and 49. It has a subscription audience of 1,411,061readers in the United States of America.
Golf Digest- Golf Digest is a sport magazine targeted at mostly men but also women who enjoy golf and play the sport regularly. Initially owned by the Times, it was sold to Conde Nast publications in 2001. It generally publishes topics about recreational golf and competitive men and women golf .
Bon appétit- Bon appétit is a food magazine which describes itself as a ‘food and entertaining magazine’. Named after the French phrase ‘Enjoy your meal’ its target mostly at people who enjoy food and its elegance
Vanity Fair- Vanity Fair is a cultural magazine named after a famous magazine called Vanity fair which ceased publication in 1935. The modern day version covers topics based around pop, culture, fashion and politics. Vanity fair is also known for its controversial photographs and front covers which are iconic and have a social impact which is inflicted today.
An example of controversy photography employed by vanity fair. The picture is of a then seven month pregnant Demi Moore which at the time sparked controversy but now has left a long social impact. Since the magazine was published, many celebrities have taken pictures such as this and pregnancy photos have now been regarded fashionable and trendy depending on who you are.
the logo of the company which publishes all these magazines. 
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