Audience Research Evaluation
Question 1: How old are you are?
This question was firstly used as a starter question to discover the ages of people and see if there could potentially be a link between the popular age and there answers. For example, will certain age groups like different things? For this and all the questions I used a pie chart because I felt that this chart was the best to use as it is very statistical.
Of the 20 people used in my questionnaires, a staggering 60% were 17. This promptly let me knew the popular age of the questionnaire. 6 people were 16 years old while 2 people were 18. The questionnaire was distributed to mostly random around college so there was no bias used.
From the analysis of this question, its turns out that 60% (12) were female and 80% (8) were male.
Question 3: How much would you pay for a magazine?
This question was put in the questionnaire to see people’s general opinion on how much they would pay for the magazine. For example, would they pay less or would they pay more? This question is crucial because from here I will be able to model a price plan for the target consumer.
Of the 20 people 30% percent thought the price should be £1; another 30% thought the price should be £1.50. 20% thought the price should be 50p and another 20% thought the price should be £2. The results of this question are ambiguous meaning there is no clear popular price that I should use a model price
Question 4: What kind of topic would you want in the magazine?
This question was produced just like question 3 to see student’s general opinions about certain questions they would prefer to read about in the magazine. This question is just as crucial because data from the question will be used to model my premilary magazine.
The results of this question suggests i should include a part about film and music at the same as the result between the two answers was very close with 45% of people surveyed preferring film and 30% of people preferring music.
Question 5: How often should the magazine be published?
I used this question to see people’s reaction to the publication of a magazine. For example, would students like the magazine to be published frequently or would they like to see the magazine published rarely?
The results suggests most people would like to see the magazine published only once a month as nine people ticked that corresponding answer. 6 people thought it should be once a term and another 5 thought it should be once a week.
Question 6: Would you like a university section?
This question was one of the first opinionated questions used in the questionnaire. I used this question to work if my target audience was keen on going to university or if they were not.
The results show that 12 people wanted a university section in the magazine while 8 people did not want there to be a university section. The subsequent results may affect the magazine as I may choose to include a university section or may not.
Question 7: Would you like the magazine to include a part about college exams?
This question was used to see if students wanted a section or little reminder about college exams. The results were:
75% (15 people) of the populated wanted a little section about college exams. I may be forced to include this as a section because of the high demand for it.
Question 8: Would you like the magazine to offer freebies?
This question was used as bait to attract potential target consumers into purchasing a magazine
85% of people wanted the magazine to offer freebies which could help me to model a magazine for my target audience.
Question 9: Would you like the magazine to include a part about enrichment?
This question was used as a closed question to see peoples fixed opinions on the enrichment programme.
13 people did not want a part about enrichment which could connote the lack of urgency about the topic.
Question 10: Would you be interested in subscribing to the magazine?
Just like the previous four questions the question was a closed question to see if people were interested in subscribing in the magazine if it became a success. The results were:
80% of the people asked were not keen on subscribing to the magazine while 20% were keen on subscribing to the magazine. This could be due to the expensiveness of subscribing to magazines.
Question 11: Do you read magazines regularly?
This question was produced so that I could know if the people who I was questioning actually read magazine because they would be no point in using there data if they did not read magazines at all. The subsequent results were:
All 20 people interviewed read magazines which was a joy because I would able to use there data to potentially model a model magazine for the target audience.
Question 12: what would you include in the magazine to make it suit your individual needs? (Please State)
For my final question, I was unable to produce a chart because of the openness of the question used. However I did have a range of answers. Answers ranged from ‘Extreme Sports ‘to ‘Exam Tips’. I asked this question to see if I could maybe sneak in a little section about a topic that more than one person wanted included however everyone’s answer completely different to the other person .
Question 2: What gender are you?
This question was used in purpose to know peoples gender and to see just like the 1st question to answer if there was a common link between the popular gender and its answers. I.e. would there be more males than females who answered this questionnaire or vice versa?
Audience Research Graphs
Follwing My Questionnaire, these graphs are all the results and data from the answers i received. I was unable to make a graph/chart for my final question because of the openess of that particular question
Audience Research Questionnaire
Here is a copy of my initial questionnaire.
This questionnaire is being filled in preparation for my first ever magazines publish in a couple of weeks. I am doing this questionnaire for evidence of student
(Please tick beside the appropriate one)
Q1) How old are you?
· 16
· 17
· 18
· 19
Q2) What Gender Are You
· Male
· Female
Q3) How much would you pay for a magazine?
· 50p
· £1
· £1.50
· £2.00
Q4) what kind of topics would you want to be in the magazine?
· College life
· Pastoral Help
· Music
· Film
Q5) How often should the magazine be published?
· Once a week
· Once a month
· Once a Term
Q6) Would you like a university section
· Yes
· No
Q7) would you like the magazine to include a part about college exams?
· Yes
· No
Q8) Would you like the magazine to offer freebies?
· Yes
· No
Q9) would you like the magazine to include a part about enrichment?
· Yes
· No
Q10) would you be interested in subscribing to the magazine?
· Yes
· No
Q11) Do you read magazines regularly?
· Yes
· No
Q12) what would you include in the magazine to make it suit your individual needs? (Please State)
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
Thank You For Giving Up Your Time To Complete This Questionnaire
Textual Analysis of a college magazine
Magazine name: Reverb.
Denotation: The Magazine Front Page is an photograph of an young caucasian male looking bamboozled with his two separate fingers up. The two fingers look as if they creating a electric shock which connotes that the magazine is vibrant and entertaining. The Bright colours used in the magazine front cover create an impression that the magazine will appeal mostly to the younger generations ( i.e teenagers). Also in the photo the male’s eyes look dismayed which connotes that he may be confused by power sourced from his two fingers. He is in the front of a black background. The magazine seems to made for both male and female even though there is only a male figure on the front page.
Anchorage: All text on the magazine front cover is not serif font which conotes the lack of formality or the relaxed apporach the editor of the magazine may have inisted on. Text on the magazine is mostly in a mixture of blue and white- two colours miles apart on the colour wavelength, which could connote the unusuality of magazine and its intended target audience. Text in some aspect seems to create an impression of being airbrushed which could connote a theme of rebellion from the magazine editor point of view.
Masthead: The masthead of this magazine is in an big bold font, which connotes the confidence or lack of it on the magazine editors behalf. The large masthead also attracts the reader to the unusuality of the magazine and the lack of formality. The word ‘Reverb’ is very informal and it purpose is very ambigious.
Coverline: Just like the masthead in this magazine, the main coverline is in an big bold font. Also the text is in bright, contrasting colours which gives an impression of the editors artistic side. The term used: ‘put the shock in rock’ connotes a sense of wildness and informailty.
Puff: The puff is ‘Free electryfying posters’. The puff is effectivley used to bribe the reader in some sense to buy the magazine because its free and because the editor cleverly leaves the reader unsure about how the posters will even look .
Strapline: the strapline like the puff cleverly leaves the reader in suspense because the reader for example is unsure of the results of the chart for the album list. Also the ambiguty of strapline leaves the reader eager to read more. ‘All new reviews’ cleverly subconciously urges the reader to purchase the magazine in order to know what the magazine is talking about.
Colours: The colours on the magazine front cover are very bright and connote a sense of vibrance on the editiors behalf. They are also quite modern colours which connote a sense of youthfulness and energy. They connote a sense of youthfulness because the colours are bright and very unusual for a college magazine because in some sense it seems that the
Magazine Target Audience: The magazine target audience seems to be targeted at people of college age. This is revealed through the colourful magazine layout, the language used and the dentotation of the main photograph.
The magazine front cover seems to reveal that the common ethos of the college where the magazine is published is that the students are very independent and are encouraged to nuture there talents to the fullest that they can possibly reach.
Dateline: the date the magazine was published in febuary 12 2010. It gaves the reader an indication that the magazine is rarely recent and new. However the ‘new reviews ‘ sounds slightly outdated because of the present time and date we are in .
Nvc: On the front cover, the males physical posture is uptight which could connote his rebelious and stuborn attitude on life in general. The two fingers up in the magazine front cover could connote that he feels independent and free frrom soicieties laws.
Intro
My name is Michael Kanyike-Nkonge and i am a college student at Christ The King sixth form in Lewisham.This blogspot is being used in preparation for my A level media coursework assignment. It will be used to store all my work and evidence of my research and planning.
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